It takes a lot of time, patience and hard work to recruit top talent for your business. That’s why employee engagement is so important to you. And you’re not alone.
A Harvard Business Review report found that 71 percent of the people they surveyed rank employee engagement as very important to their organization’s success.
There are many different strategies you can use to boost employee engagement. But there’s one in particular that doesn’t get nearly as much attention as it should: workplace giving and volunteering.
According to a Deloitte survey, millennials who frequently volunteer are twice as likely to rate their corporate culture as very positive as compared to those who rarely or never volunteer.
In a time when the millennial workforce is growing faster than ever, workplace giving and/or volunteering is an easy way to show your employees your organization’s goals and values align with their own.
Of course you also can’t forget about the fact that giving and volunteering is simply an awesome and fun thing to do. In fact, that’s something we recently experienced for ourselves here at Workplace Answers.
Ashley Williams, one of our extremely hard-working course writers and member of our PPC (party planning committee), took the lead in arranging the inaugural Workplace Answers Holiday Food Drive.
“The food drive was an amazing experience for Workplace Answers. We came together with the goal of making a difference in our community. That we exceeded our goal speaks to the fact that I have the privilege of working with some amazing people who truly care not only about what we do, but about making a difference.” —Ashley Williams
In the spirit of giving back, we teamed up with Capital Area Food Bank of Texas to help the over 181,000 working families, children, elderly and individuals with disabilities in Travis County that don’t have adequate access to food.
Our goal was simple but lofty: throughout the month of December fill four large boxes with healthy canned and dry foods to total at least 400 pounds.
To make things more interesting (and hopefully get more people to participate), the PPC decided to make it a competition between departments.
The announcement went out on November 30, and soon after the donations started rolling in. By December 22, we had reached 40 percent of the goal. To help encourage everyone to give, the company announced that it would match each donation, effectively doubling our contribution. And that’s when the donations really started pouring in.
By the last week of December, we had reached 80 percent of our goal. Ashley sent out an email encouraging one last push—and reminding everyone about the competition.
That’s when the competitive spirit took over and each department really stepped up to the plate. On December 31 all day long, donations were rolling in—literally! Some people had to use a dolly to carry the massive amount of food they brought in!
Everyone in the office was excited to see what people were bringing in and watch as the boxes started to fill up all the way to the top. And then…the boxes started overflowing!
At the end of the day, we had a lot of fun and best of all, we surpassed our food donation goal! In total, we raised 450 pounds of food, and the company donated an equal amount in cash to the Capital Area Food Bank of Texas.
And the winner of the competition…Marketing!
Of course the real winner is each and every WPA employee. We were able to help a lot of people and get our entire company involved in a good cause.
And it also didn’t hurt that in the process we helped to reinforce our positive company culture and boost employee engagement.
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