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Ethical Sales & Marketing

Ethical Sales & Marketing Course

This course educates employees on the basics of ethical marketing, advertising, and sales techniques. It covers laws that apply to both sales and marketing professionals and provides essential compliance guidelines.

  • Explains foundational principles of ethical marketing and advertising
  • Distinguishes ethical sales techniques
  • Instills in employees the importance of ethics in business transactions
  • The requirements of the Federal Trade Commission
  • Teaches how to create an honest, accurate and ethical working environment
  • Ethical challenges in online marketing
  • Honesty in sales interactions: ethical sales tips
  • Federal Trade Commission guidelines
  • CAN-SPAM Act
  • Robinson-Patman Act
  • Sherman Antitrust Act

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